Archive for the 'process' Category

Feb 25 2010

documentary photograph & photoshop

Update: New York Time tech writer David Pogue raised the question of Photoshop and Photography: When is it Real? The subject came up when two winners in Popular Photography’s annual Reader’s Photos Contest had two winners that clearly were Photoshop compositions.

The question is when does manipulation take an image beyond a photograph? Next year the magazine handles the issue by having a separate category for Photoshop creations?

What do you think about that and the questions raised by my examples below?

One way that I describe the way I work is that I’m a documentary photographer that both knows how to find and see great light, and knows how to make it great when its not.

When I doing a commercial job part of the process is going into a real situation and making it look better. If that involves doing a head transplant from one frame to another or cleaning up a distracting background in Photoshop – that’s just part of the service that’s offered.

But what about when I head back out into the streets? What sort of alteration is fair game? Most serious journalistic publications only allow what could be traditionally done in a darkroom. Perhaps there is a vigorous discussion that is raging in the fine arts world about this issue that I’m not following.

What do you think is fair game from the two examples below and an earlier post about a Moulin Rouge photo?

The slightly altered documentary photo.

An altered documentary photo of an Upper Eastside socialite walking her poodle

The grate was behind her foot and the fire sign was removed.

The grate was behind her foot and the sprinkler sign was removed

This Upper Eastside photo of a society women taking her poodle out for a walk was only slightly altered. The red sign above the fire-hose plug and the sidewalk grate were removed to cut down on the visual distraction. I persoanally only have a slight problem with this one. Would it be better if the alterations were indicated similar to what I did with these photos?

A subway mime preparing for her performance

A subway mime preparing for her performance

The source of the blend photos.

One frame has the great reflection in the mirror.....and the other has the reaction of the passengers

The subway mime is more of a stretch. Instead of just cleaning up stray distractions this is a blend of two moments where the charm comes from actually being there and capturing the moment. I could say that I indeed captured the moment and the convergence just happened a different times. In my heart I feel its cheating. But is a much better photo as the combination than either one is alone.

What do you think? Where would you draw the line?

Mark Harmel

harmelphoto.com

11 responses so far

Jan 18 2010

“leonard is aware of look. is look aware of leonard?”

George Leonard is better know for coining and popularizing the term “human potential movement”, but if he never wrote the title sentence, much of the movement may not have existed. The story behind the sentence also contains some of the best job seeking advice I’ve ever heard. I asked him to tell the story, but today I read of his death on January 6th and now the honor falls to me.

Back in 1952, Leonard was a flight instructor and editor of an Air Force magazine looking to move into the civilian publishing world when he wrote his first version of the tease – “Leonard is aware of Life. Is Life aware of Leonard?” Not as well remembered as the slightly more popular Life magazine, Look was a similar photo based magazine with a circulation over 3 million. The cadence of the Life line sounded as good with the replacement of Look and he sent that note off as well.

The letter worked, and Leonard went on to cover the Civil Rights movement in the South, and was one of the first journalists to predict the social changes coming from the ’60s student movement in California.

I first met him in 1976 at the University of Redlands in California. I had just finished my undergraduate eduction as an exchange student at the experimental Johnston College that shared the Redlands campus. Leonard was visiting and leading an aikido workshop at a progressive education conference. The experiential session featured the life lessons that could be learned from the practice of that martial art form.

Leonard also covered education at Look, and wrote the classic book Education & Ecstasy in 1968. The book was a call to reform the education system. I was a fan of his book and wanted to meet Leonard and talked my way into the conference by offering up photos of the session.

Esalen cypress trees

Cypress trees shrouded in fog at Esalen Institute while attending a ITP workshop in 1991 led by Leonard

I also knew of his history as a photo editor at Look and asked for his advice on breaking into the magazine business. He agreed to meet, looked at my photos and told me the story of how he created his break.

Like many, when Leonard planned his move he drew up his list of the his top ten publications. But instead of the normal method of starting at the top, he decided that he would begin with a visit to his lowest choice. Reader’s Digest was on the bottom and that’s where he experienced his interview stage-fright and discovered that he was asking for too much money.

After making his rounds to his other choices, he made a point of staying in touch with his prospects. He would send copies of his Air Force publication and some reminder notes. On the day that his “Leonard is aware of Look.” promo arrived, there was a decision to add an additional photo editor. The editor in charge of hiring saw the note and asked his assistant, “what do you know about this Leonard character?” Out of the file drawer came a two inch folder of correspondences and Leonard was offered the job.

Look became aware of Leonard, and we all became aware of the human potential movement because his writing and later immersion in the field.

He went on to, write a dozen books, become an aikido masterPresident Emeritus of Esalen Institute and created the Integral Transformation Practice and Leonard Energy Training.

One response so far

Jan 02 2010

why all this talk about diabetes & what’s a knol?

Published by admin under diabetes, healthcare, process

Update: Is your resolution is to treat your diabetes better this year? I have great a place to start. My wife wrote an excellent primer on how to treat Type 1 and Type 2 diabetes. More on her background and the Google Knols can be found below. Happy New Year!

This is normally the time of year (originally published on June, 6, 2009) that I attend the American Diabetes Association Convention. It is a great opportunity to network, check out the convention displays and visit agencies in the host city.

You may have noticed that a number of my posts (like the recent one on Charlie Kimball) have references to diabetes. Its not that I have diabetes – my connection comes from being married to Anne Peters, a leading diabetes doctor. We met on assignment. I was asked to take a clinical research photo for UCLA Medical Center. The photo illustrated how the patient data was entered into a laptop and uploaded to the drug company from all the different research sites every night. It was used in a big fund-raising brochure that helped raise money to fund the new UCLA hospital.

The first clinical research photo and Anne's book cover.

The first clinical research photo and Anne's book cover

That first photo eventually led to a Las Vegas based Elvis wedding and working together on her “Conquering Diabetes” book. I shot the cover and a number patient portraits that were paired with their stories throughout the book as well as overseeing the development of the promotional website.

Olympic sprinter Gary Hall, Jr.

Patient portrait of Olympic sprinter Gary Hall, Jr.

This experience opened the door with Abbott Diabetes Care where I initially was asked about taking photos for the website that would announce the launch of their Navigator Continuous Glucose Monitor. A lunch meeting at the 2006 ADA Convention began with the usual discussions about what to shoot and budget and then spun-off into the territory of developing concepts. After an interesting brainstorming session back in their Alameda headquarters the project took a surprise turn. Instead of taking photos for the Navigator project I was asked to put together a team to convert an existing brochure to a website!

The home page of the Navigator website

The home page of the Navigator website

There was the expectation that the Navigator would soon be approved by the FDA and a launch site was urgent. I had a resident expert in my wife (who was conducting clinical trials with the device) and I assembled the experienced team of copywriter, Roger Poirier and art director, Lon Davis. I suddenly became a creative director interacting with my wonderful client Steve Bubrick and extrapolating from my years of communication experience to steer the web project, a direct mail piece and bike rider cars for Team Type 1 (I finally was able to take some photos for those).

Ballerina Zippora Karz demonstrating drawing insulin into a syringe

Ballerina Zippora Karz demonstrating drawing insulin into a syringe

In 2008 Anne was asked to be one of the charter contributor to the Google Knol project. The original seeding of the Knols came from experts in their field to differentiate them from Wikipedia. They have since become more broad based and similar to Squidoo Lenses. Both her Type 1 and Type 2 diabetes Knols were given the Top Pick Knol Award.

Video blogs produced for Medscape on diabetes topics

Video blogs produced for Medscape on diabetes topics

The most recent project with Anne has been producing video blogs for Medscape that have become popular in the professional community. These were supposed to be easy to produce reports and we were given Flip cams to shoot the spots. After I managed to get one of the early Canon 5D MKII cameras that also shoots HD quality video, we switched over to create the 35mm film look that the camera gives. A recent episode on “Treating Diabetes During the Economic Crunch” (free registration required) has content that crosses over to the general public as well.

I recently completed a test using this camera to work out the kinks to use it in a daytime TV promotion, but I’ll save that for a future post.

Mark Harmel

harmelphoto.com

2 responses so far

Dec 19 2009

the story behind the living joshua tree holiday card

Almost exactly one year ago a Winter storm came rolling through Southern California. This normally just means rain here in the Los Angeles basin, but we do get snow in the high mountains – and on special occasions the snow level drops down low enough to deposit snow in the high desert area of Joshua Tree National Park. Visiting the snow covered desert is one of the real treats of living out here and my excursion out there last year became this year’s Holiday card.

The snow covered Joshua Tree that became a card

The snow covered Joshua Tree that became a card

The printing of my cards is done in-house on my own printer using a card stock that I get at Red River Paper. In the middle of printing my Epson 2400 suddenly stopped printing without warning!  Instead of having a “Check Engine” light like we have on our cars now, this printer simply shuts down when it’s time for service. A late night trip to the electronic store to update the printer got me back in business to finish the rest of the cards.

As I was complaining about the printer to my friend Chuck Chugumlung and showed him a video version of the scene on my iPhone. He said, “You should just do an interactive version of the card”. It never occurred to me, but Chuck is an interactive designer that does this sort of animation all the time. I sent him the movie and he came back with this wonderful interactive version of a Holiday card. If you haven’t seen it yet, click on the link. Go ahead. I’ll wait. You can even play it more than once.

The original clip is a full HD video version of the snow falling. I had received one of the first Canon 5D MkII cameras, but really hadn’t done much with the video capability beyond learning how to push the record button. So after trudging out through the snow to the tree I set up for a still photo, took my shots and after seeing clumps of snow falling around me, I decided that I would try to catch the action of the melting snow. At the time, I was proud and showed it to my TV friends. The reaction? “That’s nice, where are you going to show it?” With the traditional TV frame being a horizontal rectangle, he had a point. But since then I’ve seen some interesting work with what some call “living one-sheets”. This is where a movie ad comes to life. Here’s one for Marley & Me from last Christmas. These are often shown in shopping malls that have HD TV sets turned vertically.

Here is the original video version – only four seconds.

Snow drop – Joshua Tree National Park from Mark Harmel on Vimeo.

On that same day I also shot another horizontal variation I liked. I sent both versions off to the Photo District News and this one was chose to be one of their first’ “Photo of the Day“.

This version became the PDN Photo of the Day

This version became the PDN Photo of the Day

Mark Harmel
harmelphoto.com
@MarkHarmel

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Dec 06 2009

the new look of FedEx Office

I made a trip to my local FedEx/Kinko’s shop back in the summer and found a new sign on the door. Shortly after I received a call from a client asking for an estimate to do a series of photos at that same shop! It turned out that this was one of the first FedEx/Kinko’s outlets that would be transformed into a FedEx Office location.

Delivery driver at one of the first FedEx Office locations

Delivery driver at one of the first FedEx Office locations

After landing the job it was so convenient to have one of the first locations converted down the street from me in Manhattan Beach. This made it easy to check the construction progress and to send back update snapshots to the art director back in Minnesota. I could also combine early morning airport runs to LAX with my morning coffee to precisely plot the timing and effect of the sunrise.

The client remembered me from a shoot I did for her way back in the film days, but we had never met. One month earlier, I did get to meet with the producer, who ventured out early to check out the progress of the transition. This helped to build rapport when I met the rest of the production team the day before the shoot.

Scouting confirmed that there would be great Northern light mid-day

Scouting confirmed that there would be great Northern light mid-day

I knew that we had a busy shoot day planned and proposed doing a quick walk-though of the long shot list. This was designed to get a feel for the style of photo that the art director wanted and to get the simple blocking down. This way we could have a starting point that I could refine and light the next day. We used the basic back of the camera digital preview method. I would do option A, B and C and the art director would pick one, or suggest something else. I saved the favorites and printed out a reference contact sheet for the team.

I originally thought of these as simple starting sketches that would be improved the next day, but they created more of an expectation then I planned. Many times I ended up copying the scouting shot from the previous day. Perhaps it’s a sign to trust my first instincts more when I’m free from the technical constraints of lighting and worrying about the background.

The store was open for business the day of the shoot

The store was open for business the day of the shoot

We had cast models and had our crew of stylists, make-up artists and photo assistants moving around lights – but we were shooting this big production in a working store. If a customer had a lifetime of photos to copy (which happened) at the duplicating machine we changed our shot or location instead of asking her to move. Some of the employees were also available to serve as models and we often used them as they served their customers.

Our footprint needed

Our footprint needed to be small

With the shop open for business we needed to have a light footprint. Instead of overpowering the store with strobes, I opted for using continuous light sources that I blended with the existing lights. We even had one of our packs on battery power to remove the risk of tripping on a power cord.

The clients were very happy with the results and the photos seeded a new photo library. Keep an eye out for these shots. They will be making their way into the FedEx Office print and web marketing materials. I know that I will never see my local FedEx Office shop in the same way ever again.

Mark Harmel

harmelphoto.com

@MarkHarmel

2 responses so far

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