George Leonard is better know for coining and popularizing the term “human potential movement”, but if he never wrote the title sentence, much of the movement may not have existed. The story behind the sentence also contains some of the best job seeking advice I’ve ever heard. I asked him to tell the story, but today I read of his death on January 6th and now the honor falls to me.

Back in 1952, Leonard was a flight instructor and editor of an Air Force magazine looking to move into the civilian publishing world when he wrote his first version of the tease – “Leonard is aware of Life. Is Life aware of Leonard?” Not as well remembered as the slightly more popular Life magazine, Look was a similar photo based magazine with a circulation over 3 million. The cadence of the Life line sounded as good with the replacement of Look and he sent that note off as well.

The letter worked, and Leonard went on to cover the Civil Rights movement in the South, and was one of the first journalists to predict the social changes coming from the ’60s student movement in California.

I first met him in 1976 at the University of Redlands in California. I had just finished my undergraduate eduction as an exchange student at the experimental Johnston College that shared the Redlands campus. Leonard was visiting and leading an aikido workshop at a progressive education conference. The experiential session featured the life lessons that could be learned from the practice of that martial art form.

Leonard also covered education at Look, and wrote the classic book Education & Ecstasy in 1968. The book was a call to reform the education system. I was a fan of his book and wanted to meet Leonard and talked my way into the conference by offering up photos of the session.

Cypress trees shrouded in fog at Esalen Institute while attending a ITP workshop in 1991 led by Leonard

I also knew of his history as a photo editor at Look and asked for his advice on breaking into the magazine business. He agreed to meet, looked at my photos and told me the story of how he created his break.

Like many, when Leonard planned his move he drew up his list of the his top ten publications. But instead of the normal method of starting at the top, he decided that he would begin with a visit to his lowest choice. Reader’s Digest was on the bottom and that’s where he experienced his interview stage-fright and discovered that he was asking for too much money.

After making his rounds to his other choices, he made a point of staying in touch with his prospects. He would send copies of his Air Force publication and some reminder notes. On the day that his “Leonard is aware of Look.” promo arrived, there was a decision to add an additional photo editor. The editor in charge of hiring saw the note and asked his assistant, “what do you know about this Leonard character?” Out of the file drawer came a two inch folder of correspondences and Leonard was offered the job.

Look became aware of Leonard, and we all became aware of the human potential movement because his writing and later immersion in the field.

He went on to, write a dozen books, become an aikido master, President Emeritus of Esalen Institute and created the Integral Transformation Practice and Leonard Energy Training.

Writing a blog is about being in conversation with your community instead of standing on a hilltop screaming “look at me”.

One of the best conversations I’ve found so far on the use of social media is appearing at the creativity_unbound blog that is produced by Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen. Boches is a leader in exploring how social media can transform marketing and advertising. His blog is worthwhile reading for his views, but also for the conversation he creates.

The conversation is the main attraction there, but he gives the added value of rewarding his contributors by hosting the commentluv plug-in on his blog that adds a link and headline of the contributors latest blog post. Recently when I had something to add about a post on how Pepsi was moving millions of their ad dollars into the social media space, you can see how the little heart symbol indicates a link to my recent blog post. This allows readers that find my comment interesting an easy way to come over to this blog to visit.

Make your posts attract more comments

I decided that this was a good idea and added commentluv to my blog as well. To explore how the plug-in works add a comment to this post (don’t worry about being profound) and include your blog address.

To learn how to add the plug-in to your site, read on past the Mashable-like headline:

2 Wordpress plug-ins to that you need to increase comments on your blog.

If you haven’t discovered Mashable yet, it’s the social media website I go to learn how to deal with the backend of my blog. If you are really interested in the technical end of blogging, this is a place to explore. I personally only want to know enough about the back end to keep the site running, but I’m happy to share what I know.

Go into the administration section of your blog, select plug-ins>addd new and type in commentluv. Hit search plugins. Select install and you’re in business. You will also want to add Akismet or some other spam blocking filter to keep out the junk comments. I also moderate my comments so that I have to approve anything that appears on the site. My rule is anything that adds to the conversation runs.

What other social media sites do you like for either building a community or learning to make your site work? Add a comment and watch commentluv do it’s magic.

MarkHarmel
harmelphoto.com
@MarkHarmel

I made a trip to my local FedEx/Kinko’s shop back in the summer and found a new sign on the door. Shortly after I received a call from a client asking for an estimate to do a series of photos at that same shop! It turned out that this was one of the first FedEx/Kinko’s outlets that would be transformed into a FedEx Office location.

Delivery driver at one of the first FedEx Office locations

After landing the job it was so convenient to have one of the first locations converted down the street from me in Manhattan Beach. This made it easy to check the construction progress and to send back update snapshots to the art director back in Minnesota. I could also combine early morning airport runs to LAX with my morning coffee to precisely plot the timing and effect of the sunrise.

The client remembered me from a shoot I did for her way back in the film days, but we had never met. One month earlier, I did get to meet with the producer, who ventured out early to check out the progress of the transition. This helped to build rapport when I met the rest of the production team the day before the shoot.

Scouting confirmed that there would be great Northern light mid-day

I knew that we had a busy shoot day planned and proposed doing a quick walk-though of the long shot list. This was designed to get a feel for the style of photo that the art director wanted and to get the simple blocking down. This way we could have a starting point that I could refine and light the next day. We used the basic back of the camera digital preview method. I would do option A, B and C and the art director would pick one, or suggest something else. I saved the favorites and printed out a reference contact sheet for the team.

I originally thought of these as simple starting sketches that would be improved the next day, but they created more of an expectation then I planned. Many times I ended up copying the scouting shot from the previous day. Perhaps it’s a sign to trust my first instincts more when I’m free from the technical constraints of lighting and worrying about the background.

The store was open for business the day of the shoot

We had cast models and had our crew of stylists, make-up artists and photo assistants moving around lights – but we were shooting this big production in a working store. If a customer had a lifetime of photos to copy (which happened) at the duplicating machine we changed our shot or location instead of asking her to move. Some of the employees were also available to serve as models and we often used them as they served their customers.

Our footprint needed to be small

With the shop open for business we needed to have a light footprint. Instead of overpowering the store with strobes, I opted for using continuous light sources that I blended with the existing lights. We even had one of our packs on battery power to remove the risk of tripping on a power cord.

The clients were very happy with the results and the photos seeded a new photo library. Keep an eye out for these shots. They will be making their way into the FedEx Office print and web marketing materials. I know that I will never see my local FedEx Office shop in the same way ever again.

Mark Harmel

harmelphoto.com

@MarkHarmel

Much of the talk about using the iPhone camera surrounds additional apps that you can use to tint, crop, zoom or selectively focus your photos. There are titles that bounce around the internet like Must-have apps for iPhone photographers - The Five Best iPhone Apps For Travel Photography and The Best Camera “ecosystem”.

I find some of the apps useful for making it easier to crop, adjust the exposure and upload to a photo sharing site; but I find that most of the tinting and special effects features to be cheap tricks. Most of the time the app will simply transform a bad photo into a bad photo with a blue tint.

To me, the most most important app is the person taking the photo.

Surfer on the Venice Beach boardwalk

The beauty of the iPhone is that it’s always with you. The camera function is both very easy to use and at the same time very hard because it’s such a simple camera. The camera works great for basic snapshots of friends, but I wanted to see how it would perform in the stress test of the Venice Beach boardwalk.

Beach visiter taking a cool drink by the iconic wooden umbrella clusters

The boardwalk is both a target rich environment with a collection of colorful characters, and a very challenging place to shoot. The light is harsh and the action is quick.

The palm reader's sign blocked the sun creating a perfect north light studio

You have to look for the places that either have good light already or find a simple way to control the light. There isn’t an app made yet that will help you identify ways to control light by shooting your subject in front of a backdrop, or moving them in front of the sun.

I moved the stilt-walker in front of the sun and palm trees

Since we use the iPhone’s screen to preview the photo, shooting into the sun is even harder. Unlike looking through a camera viewfinder, on the iPhone you have the confusion of the reflection on the screen and the glare behind the phone. Half the time it seems like I’m guessing at the composition. The shooting is similar to using the cheap plastic Diana camera where the joy come from the surprises created by the lack of control.

Catching action is an advanced skill

The other issue with the camera is the shutter lag. Venice Beach is full of action and all good street shooters pride themselves at being able to capture the “decisive moment“, but with the time delay you have to press the shutter button a half second before you think something may happen. (You can control this a bit by being aware that the shutter is actually activated by releasing, instead of pressing the shutter button.)

Quick movements often produce a warped effect

There is also a odd warping effect that’s created by the iPhone using a rolling shutter. Instead of the exposure being created all at once by the aperture effect you see on the screen, the scene is being quickly scanned. In the shot above, the head section was scanned first and the legs moved to the right by the time the scan made it down to the bottom.

The light weight of the iPhone makes it easy to shoot down

One of my big shooting surprises is that now I’m often holding the camera straight out and shooting down. Instead of having my face up to the view-finder, the iPhone already starts away from my face and it’s a quick movement to point the iPhone down. Instead of the normal Hail Mary Shot that photojournalists use in a crowd to get the camera higher. I’m finding that I do the same thing shooting down. I simply guess at the framing and swing with the action.

There's a whole new world down below

For most people, I suspect the hardest part about doing iPhonetography is using the moderate wide-angle lens. The view is similar to what you would get on a full frame 35mm camera using a 35mm lens. Our minds are very good at zooming into a scene to examine the front wheel pattern above, but we’re less well trained to see the wider view while being aware of all the action that’s shown below.

Learning to see all the elements in the wide view is an acquired skill

I’m constantly working at striking the balance between simplifying and getting something interesting in the frame. When I first arrived at the beach I noticed a large sailboat on the horizon. But it was too small in the frame by itself, so I chased it down the beach while searching for something to place in the foreground. First there was a volleyball game, then a life-guard stand and finally I spotted a surfer balancing a board on his head to change his shirt.

A balance between a simple background and a foreground surfer to fill the frame

Years of experience and learning to see like the iPhone camera is the real secret app in iPhonetography.

None of these photos required any special app filters or effects. I did use my normal workflow of opening the photos in Photoshop CS4 Camera Raw (even jpgs from the iPhone can be processed this way) and making some simple exposure adjustments and clean-up.

I took these shots in preparation of teaching an iPhonetograpy class at the Julia Dean Photo Workshops. The class is scheduled for December 6th. I hope to see you there.

Mark Harmel

harmelphoto.com

@MarkHarmel

It’s all because I now have Virginia Postrel as a new Twitter follower and Facebook friend. The glamour rubs off from from Virginia being the Editor-in-Cheif of DeepGlamour.net. We met back in 2004 when I was asked to create a portrait of her for a Research Magazine article where she was stressing the economic importance of design on a city. The new Frank Gehry designed Walt Disney Concert Hall had just opened and it seemed like the perfect place to highlight the style of Los Angeles.

Opening night lighting on the Walt Disney Concert Hall

It was scouting for the portrait session that I learned that much of the grounds and building are considered public property and are open for public use. I now use it as a location to a teach a portrait lighting class through the Julia Dean Photo Workshop. The next meeting of my Finding and Creating Great Portrait Lighting class is coming up soon on the weekend of Oct. 17 -18th.

My portrait of the glamourous Virginia Postrel

Unlike basic square buildings that simply have a sunny and shady side, the Gehry building is full of curves and reflections. This makes the background and the lighting formula change every time you walk around the corner. There are also some great views of the city from some of the balconies.

Actor/model Michael Pierce surveying his city empire

The last time we held the class it actually rained in LA and just like a real photo shoot we improvised by jumping in and out of the building as the weather changed. This allowed us to explore the building interior more and the students ended up shooting some of their best photos of our models in the underground parking garage.

Mark Harmel

harmelphoto.com