Oct 04 2008

financial worklife

Just before our current financial crisis entered possible meltdown territory I had the opportunity to spend a day in my financial advisor’s office taking what I call my modified candid photos of their office worklife that will be used in a company brochure and website.

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I love doing this style of shooting. Part of the process is being a fly on the wall and capturing spontaneous interactions that happen in the hallway.

The other part involves going into specific offices and work areas, doing some improvements to the existing lighting and then direct the people to act naturally instead of posing. I find that the best method for this is to start with my staging and lighting and then help the person become reengaged with their job. Interacting with a co-worker on a real issue is often the best approach.

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The client likes this because real work is accomplished in the process and my normally camera shy subjects return to using their real gestures and become engaged.

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I’ve also learned the art of doing nothing. When a person is already looking natural and engaged I can concentrate on improving on the existing light and searching for interesting angles through gaps in monitors or in reflections.

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Whether shooting on the street or in an office I always love how the environment can add to the story. In this case I get to use my fine art photo of the old Pacific Stock Exchange building as a way to tell the financial story of my client’s firm.

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The original Pacific Stock Exchange photo. The San Francisco build is now being used as a Equinox fitness club.

Here are some page samples from one of the finished brochures:

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Mark Harmel
harmelphoto.com
@MarkHarmel

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