Photo rep/consultant Tony Luna recently wrote about my portfolio in his column on photo.net titled “The Six Elements of an Effective Presentation“. In the feature Tony focuses on the specific topic of a photography portfolio, but his general thesis can apply to any type of artist – as well as any marketing presentation.

In my case (used to illustrate element #4) he focuses on the challenge of presenting my diverse body of work. These could have be broken down in multiple portfolios, but instead I decided with my consultant/designer Deanne Delbridge to blend in a number of different styles that all speak to the message of a healthy lifestyle.

Portfolio designed as a doctor's black bag

By creating the overall theme we can present portraits or a senior couple in front of their house and a portrait of a surgeon conducting a liver transplant. A travel photo of women practicing Qigong in downtown Hanoi fits in with a Chinese researcher in an islet cell lab. The biggest stretch was blending in a series of my fine-art oriented photos into the book. They present the message that I’m an artist as well a visual story-teller and introduce the idea of using these photos to illustrate conceptual messages. (A separate Visual Concepts portfolio now expands on this message.)

Neuro-oncologist Dr. Daniela Bota - UC Irvine Medical Center

The healthcare portfolio allows me to have a book that targets a specific segment of the market that highlights the expertise I developed over the years. This also allows me to have a body of work that speaks directly to a client’s market. I have a healthcare book that I present to a healthcare client.

Looking to rejuvenate your career? Consider signing up for one of Tony Luna’s classes.

Mark Harmel

harmelphoto.com

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