Jul 01 2008

iPhone3G as a marketing device

Published by at 11:01 pm under iPhone,marketing,process,teaching

I was part of the hoard that was lined up at my local Apple Store to get me hands on the new iPhone 3G. One of my discoveries is how handy the phone is as a marketing device. It now has become my mobile portfolio that is available to pull out to communicate concepts with clients and to show work at parties. Initially I just loaded all of my main collection of finished images onto my phone in one big folder and used that to scroll through to find a specific photo. I have now added multiple folders that will allow me to show more coherent collections.
iphone 1 iPhone3G as a marketing device

I have taken the categories from my website as well as other custom galleries that I have created for other purposes. At a recent party I was introduced to a couple. The woman was an art consultant and the man was in the wind energy business. I had to scroll though my entire collection to first find some fine art images and then the wind turbines. 
iphone 2 iPhone3G as a marketing device

iphone 3 iPhone3G as a marketing device

I’m now prepared to show a sub-group that fits with the interest of my audience.If you want to do the same I found that the iPhone prefers to talk with the iPhoto program. I place my thumbnail jpegs into different folders inside iPhoto and in the iTunes software that sync’s my iPhone I select the folders that are desired to add to my walking portfolio.

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